After trying to ignore the Loch Ness Monster for years and diverting potential tourists to other attractions around the area, the tourist agency, VisitBritain, has decided to recruit the monster into their services with a promotion drive in France, Holland and the USA. The ad campaign cleverly uses some themes of monster hunting as a route into promoting other aspects of Highland tourism.
Back in 2008, a bid to make the Loch Ness area a UNESCO world heritage site carefully ensured no mention of the monster was made. One would have also thought the repeated attempts of sceptics to reduce the mysterious creature to logs, waves, birds and liars would have had its effect. Evidently not, people still like monsters while bow waves and cormorants don't cut the mustard.
From my own point of view, I am ambivalent about increased tourism around the loch. The increased traffic noise on the loch is, in my opinion, a deterrent to the creatures surfacing. That doesn't mean they never surface near boats, it just means that as the noise coverage over the loch increases, open water sightings proportionally decrease.
For me, it also makes it more difficult to find secluded spots for trap cameras as tourists like to clamber along the shore lines. On the other hand, more tourists means more potential videos and photographs - assuming this is not cancelled by the increased noise. Oh well, maybe I should only come up in the winter.