In its continuing attempts to make visitors come to Loch Ness for reasons other than you know what, the local authorities have been supporting the RockNess music festival for the last five years and it continues to grow in popularity.
There is normally something Nessie related and this time we have the mini submarine being rolled out for some monster hunting. No doubt there will also be a good chance that someone high on alcohol or drugs may see something unusual in the waters.
However, some sightings of the monster suggest that the creature is sensitive to noise. Someone shouts, the creature submerges. A car door slams, it's gone. RockNess is reasonably out of the way in the Aldourie Castle area but it seems certain that Nessie will be steering clear of the cacophany.
The BBC Gaelic channel BBC Alba will be showing highlights from the festival tonight so may be worth checking out for any monster related items.